Mushroom Entertainment Inc.
Independent music generates billions.
The tools to run it barely exist.
We're building the infrastructure — catalog management, distribution intelligence, AI workflows, and open-source design tooling for the modern music business.
Music-tech builder? See how we partner →
Our Products
Four products. One ecosystem.
Each MEINC product is purpose-built for a specific layer of the music business — and they all connect.
melabel
Enterprise-ready
Everything a label runs on. One platform.
Catalog, distribution, projects, contracts, analytics, and files — one workspace built on the ME Workflow cycle. The way music businesses actually operate.
Independent labelsManagementPublishersDistributors
Visit melabel.io →Tansen.ai
Coming Soon
The AI that understands the music business.
Most AI tools don't know what an ISRC is. Tansen does. Automate briefs, research, and ops work without losing domain accuracy.
A&RLabel opsMarketing
Visit tansen.ai →IndieMerch
Live
Merch for indie artists. No minimums.
Shopify and affiliate integrations, no upfront inventory, connected to your releases. Built for independent artists who move fast.
ArtistsShopifyAffiliateNo minimums
Visit indiemerch.me →Artiscor
Coming Soon
Artist scoring and analytics.
Track artist momentum, market position, and release performance over time. Built for labels and managers who need signal, not noise.
LabelsManagersAnalyticsBenchmarks
Visit artiscor.com →ME Workflow
The cycle music
businesses actually run on.
Five operational phases, each preceded by a planning checkpoint. melabel maps directly to this cycle — not the other way around.
01 · Learn
Learn
Understand the landscape. Analyze what worked, what the market is doing, and where your artist fits.
AnalyticsResearchBenchmarks
Plan↓
02 · Produce
Produce
Make the work. Manage creative projects, track assets, coordinate collaborators, and document agreements.
ProjectsContractsFiles
Plan↓
03 · Distribute
Distribute
Get the work out. Manage catalog metadata, releases, DSP delivery, and rights across all channels.
CatalogMetadataReleases
Plan↓
04 · Promote
Promote
Build the audience. Coordinate campaigns, manage press, track DSP pitching, and sell merch.
CampaignsPressMerch
Plan↓
05 · Review
Review
Close the loop. Measure stream performance, revenue, audience growth, and feed it back into the next cycle.
ReportingRevenueTrends
↺ then it repeats — every release, every artist, every quarter
Learn activities
- Competitive landscape analysis
- Streaming trend research
- Peer artist benchmarking
- Audience demographic review
- Revenue channel audit
Plan checkpoint
Before producing anything, the plan informed by data. What genre? What market? What release cadence fits the audience right now?
melabel covers
- Analytics dashboard with historical streaming data
- Artiscor integration for artist benchmarking
- Territory-level performance breakdowns
- Revenue trend reporting
Close →
Industry Landscape
We mapped the whole
music business.
25 intersections of stakeholders and operational phases. Where MEINC products fit — and where the industry still needs solutions.
melabelTansen.aiIndieMerchArtiscorUncovered
Phase ↓
Stakeholder →
Stakeholder →
Creators
The talent
Creations
What they make
Capitalists
The business layer
Consumers
Fans & audiences
Corporates
Scale operators
Phase I
Music Creation
Making things
Artist Work
Creative Origination
- Songwriting & composition
- Recording & performance
- Demo production
Raw Assets
Creation Artifacts
- Session files & stems
- Lyric drafts
- Demo recordings
Deal Layer
Creation Infrastructure
- Label & producer deals
- Publishing splits
- Studio budgets
Pre-Market
Minimal Touch
Institutional
Corporate Resources
Phase II
Music Packaging
Making it market-ready
Finalization
Creative Finalization
- Mix & master sign-off
- Track listing & credits
- Artwork direction
Product Spec
Release Productization
- Mastered WAV/AAC
- ISRC & UPC
- Album artwork
Strategy
Market Readiness
- A&R review
- Release planning
- Budget allocation
Pre-release
Fan Priming
- Pre-saves
- Teasers
- Fan exclusives
Legal
Compliance & Legal
Phase III
Distribution
Getting it out
Platform
Platform Presence
- DSP profiles
- Bio & photos
- Rights decisions
Delivery
Multi-Channel Release
- DSP ingestion
- Physical formats
- Content ID
Operations
Distributor Ops
- Partnership mgmt
- DSP pitching
- Fulfillment
Access
Consumer Access
Scale
Institutional Distribution
Phase IV
Marketing
Building the audience
Visibility
Creator Visibility
- Press & media
- Social content
- Live performance
Assets
Marketing Assets
- Videos & visualizers
- EPK packages
- Social content
Paid Media
Paid & Earned Media
- PR outreach
- DSP advertising
- Playlist pitching
Engagement
Fan Activation
- Shares & reposts
- Playlist adds
- UGC activity
Brand
Corporate Activations
Phase V
Monetization
Converting value
Income
Artist Income Streams
- Royalty collection
- Sync licensing
- Live revenue
Revenue
Product Monetization
- Downloads & merch
- Stems licensing
- Digital collectibles
Finance
Business Revenue Ops
- Royalty splits
- Invoice tracking
- Analytics reporting
Transactions
Consumer Transactions
- Purchases & merch
- Tickets & streaming
- Fan subscriptions
IP Returns
Institutional Returns
What we do
For music-tech companies
building their own products.
Design, AI automation, and media — three service tracks grounded in 15+ years of music product experience, and the AI tools we've already built ourselves.
Most requested
Design & Dev Research
We don't just design music-tech products — we've built them. Every engagement includes Reba (RDS), our open-source design system purpose-built for the music industry's unique UI patterns.
UX audit & research
Design system setup (RDS)
React / Next.js front-end
PostHog analytics integration
Component library delivery
AI Automation & Advisory
Strategic Consultation
We help music businesses and music-tech companies automate the workflows that are slowing them down — using AI tools we've already built and deployed inside our own products. We don't theorize. We show you what's working.
AI workflow design & automation
LLM integration into existing products
Music ops automation (catalog, distribution, comms)
Product architecture & SaaS strategy
Accelerator prep (Techstars) & advisory retainer
Ad Network
ME Ads
Reach music fans and industry professionals where they already spend time — inside melabel, across MEINC product pages, and within embedded audio and video players throughout the network.
Placements on melabel artist landing pages
In-player audio & video ad slots
MEINC product pages & apps
Targeted to music fans & industry
Label, brand & distributor campaigns
Enterprise
When your roster
outgrows your tools.
Labels, publishers, and distributors managing multiple artists use melabel to consolidate their entire operation — one platform, one bill, one source of truth across the catalog.
Talk to our team →No public pricing · We scope every engagement
01
Catalog migration
We move your existing releases, metadata, and assets into melabel. You don't start from scratch.
02
Team & permissions
Role-based access across your full roster — A&R, ops, marketing, and management in one workspace.
03
API & integrations
Connect melabel to your existing distribution, finance, or reporting stack via our full API.
04
Dedicated account
A named contact who knows your catalog, your team, and your release calendar.
About MEINC
15 years at the intersection
of music and product.
Mushroom Entertainment Inc. was founded at the intersection of two disciplines that rarely meet well — senior product design and working musicianship. We build from inside the industry.
The same expertise that ships melabel is available as a service to music-tech companies who want to move faster and design better.
Get started
Your music business
just found its workspace.
Whether you're running a label, building music-tech, or looking for a strategic partner — we want to talk.