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Mushroom Entertainment Inc.

Independent music generates billions.
The tools to run it barely exist.

We're building the infrastructure — catalog management, distribution intelligence, AI workflows, and open-source design tooling for the modern music business.

Talk to our team →Our portfolio →

Music-tech builder? See how we partner →

MEINC music business ecosystem
Our Products

Four products. One ecosystem.

Each MEINC product is purpose-built for a specific layer of the music business — and they all connect.

melabel
Enterprise-ready
Everything a label runs on. One platform.
Catalog, distribution, projects, contracts, analytics, and files — one workspace built on the ME Workflow cycle. The way music businesses actually operate.
Independent labelsManagementPublishersDistributors
Visit melabel.io →
Tansen.ai
Coming Soon
The AI that understands the music business.
Most AI tools don't know what an ISRC is. Tansen does. Automate briefs, research, and ops work without losing domain accuracy.
A&RLabel opsMarketing
Visit tansen.ai →
IndieMerch
Live
Merch for indie artists. No minimums.
Shopify and affiliate integrations, no upfront inventory, connected to your releases. Built for independent artists who move fast.
ArtistsShopifyAffiliateNo minimums
Visit indiemerch.me →
Artiscor
Coming Soon
Artist scoring and analytics.
Track artist momentum, market position, and release performance over time. Built for labels and managers who need signal, not noise.
LabelsManagersAnalyticsBenchmarks
Visit artiscor.co →
Open Source
Reba Design System
Free · Open Source

An open-source design system purpose-built for music-tech products — the components, tokens, and interaction patterns needed to build music UI without starting from zero.

rebadesign.systems →
What's included
  • React component library with music-specific primitives — players, waveforms, catalog tables, release cards
  • Design tokens covering color, spacing, typography, and motion — all tuned for the music context
  • Figma-ready component specs with design-to-code parity
  • Accessibility baked in — WCAG-compliant from day one
  • Dark and light modes with semantic token architecture
Built on
ReactTypeScriptDesign TokensStorybookFigmaMusic UI Patterns
Why it exists

Every product in the Reba ecosystem is built with RDS. Extracted from 15 years of music industry UI work so builders don't keep solving the same problems. Use it, fork it, contribute.

ME Workflow

The cycle music
businesses actually run on.

Five operational phases, each preceded by a planning checkpoint. melabel maps directly to this cycle — not the other way around.

01 · Learn
Learn
Understand the landscape. Analyze what worked, what the market is doing, and where your artist fits.
AnalyticsResearchBenchmarks
Plan↓
02 · Produce
Produce
Make the work. Manage creative projects, track assets, coordinate collaborators, and document agreements.
ProjectsContractsFiles
Plan↓
03 · Distribute
Distribute
Get the work out. Manage catalog metadata, releases, DSP delivery, and rights across all channels.
CatalogMetadataReleases
Plan↓
04 · Promote
Promote
Build the audience. Coordinate campaigns, manage press, track DSP pitching, and sell merch.
CampaignsPressMerch
Plan↓
05 · Review
Review
Close the loop. Measure stream performance, revenue, audience growth, and feed it back into the next cycle.
ReportingRevenueTrends
↺  then it repeats — every release, every artist, every quarter
Learn activities
  • Competitive landscape analysis
  • Streaming trend research
  • Peer artist benchmarking
  • Audience demographic review
  • Revenue channel audit
Plan checkpoint

Before producing anything, the plan informed by data. What genre? What market? What release cadence fits the audience right now?

melabel covers
  • Analytics dashboard with historical streaming data
  • Artiscor integration for artist benchmarking
  • Territory-level performance breakdowns
  • Revenue trend reporting
Close →
Industry Landscape

We mapped the whole
music business.

25 intersections of stakeholders and operational phases. Where MEINC products fit — and where the industry still needs solutions.

melabelTansen.aiIndieMerchArtiscorUncovered
Phase ↓
Stakeholder →
Creators
The talent
Creations
What they make
Capitalists
The business layer
Consumers
Fans & audiences
Corporates
Scale operators
Phase I
Music Creation
Making things
Artist Work
Creative Origination
  • Songwriting & composition
  • Recording & performance
  • Demo production
Raw Assets
Creation Artifacts
  • Session files & stems
  • Lyric drafts
  • Demo recordings
Deal Layer
Creation Infrastructure
  • Label & producer deals
  • Publishing splits
  • Studio budgets
Pre-Market
Minimal Touch
    Institutional
    Corporate Resources
      Phase II
      Music Packaging
      Making it market-ready
      Finalization
      Creative Finalization
      • Mix & master sign-off
      • Track listing & credits
      • Artwork direction
      Product Spec
      Release Productization
      • Mastered WAV/AAC
      • ISRC & UPC
      • Album artwork
      Strategy
      Market Readiness
      • A&R review
      • Release planning
      • Budget allocation
      Pre-release
      Fan Priming
      • Pre-saves
      • Teasers
      • Fan exclusives
      Legal
      Compliance & Legal
        Phase III
        Distribution
        Getting it out
        Platform
        Platform Presence
        • DSP profiles
        • Bio & photos
        • Rights decisions
        Delivery
        Multi-Channel Release
        • DSP ingestion
        • Physical formats
        • Content ID
        Operations
        Distributor Ops
        • Partnership mgmt
        • DSP pitching
        • Fulfillment
        Access
        Consumer Access
          Scale
          Institutional Distribution
            Phase IV
            Marketing
            Building the audience
            Visibility
            Creator Visibility
            • Press & media
            • Social content
            • Live performance
            Assets
            Marketing Assets
            • Videos & visualizers
            • EPK packages
            • Social content
            Paid Media
            Paid & Earned Media
            • PR outreach
            • DSP advertising
            • Playlist pitching
            Engagement
            Fan Activation
            • Shares & reposts
            • Playlist adds
            • UGC activity
            Brand
            Corporate Activations
              Phase V
              Monetization
              Converting value
              Income
              Artist Income Streams
              • Royalty collection
              • Sync licensing
              • Live revenue
              Revenue
              Product Monetization
              • Downloads & merch
              • Stems licensing
              • Digital collectibles
              Finance
              Business Revenue Ops
              • Royalty splits
              • Invoice tracking
              • Analytics reporting
              Transactions
              Consumer Transactions
              • Purchases & merch
              • Tickets & streaming
              • Fan subscriptions
              IP Returns
              Institutional Returns
                What we do

                For music-tech companies
                building their own products.

                Design, AI automation, and media — three service tracks grounded in 15+ years of music product experience, and the AI tools we've already built ourselves.

                Most requested
                Design & Dev Research
                We don't just design music-tech products — we've built them. Every engagement includes Reba (RDS), our open-source design system purpose-built for the music industry's unique UI patterns.
                UX audit & research
                Design system setup (RDS)
                React / Next.js front-end
                PostHog analytics integration
                Component library delivery
                AI Automation & Advisory
                Strategic Consultation
                We help music businesses and music-tech companies automate the workflows that are slowing them down — using AI tools we've already built and deployed inside our own products. We don't theorize. We show you what's working.
                AI workflow design & automation
                LLM integration into existing products
                Music ops automation (catalog, distribution, comms)
                Product architecture & SaaS strategy
                Accelerator prep (Techstars) & advisory retainer
                Ad Network
                ME Ads
                Reach music fans and industry professionals where they already spend time — inside melabel, across MEINC product pages, and within embedded audio and video players throughout the network.
                Placements on melabel artist landing pages
                In-player audio & video ad slots
                MEINC product pages & apps
                Targeted to music fans & industry
                Label, brand & distributor campaigns
                Enterprise

                When your roster
                outgrows your tools.

                Labels, publishers, and distributors managing multiple artists use melabel to consolidate their entire operation — one platform, one bill, one source of truth across the catalog.

                Talk to our team →

                No public pricing · We scope every engagement

                01
                Catalog migration
                We move your existing releases, metadata, and assets into melabel. You don't start from scratch.
                02
                Team & permissions
                Role-based access across your full roster — A&R, ops, marketing, and management in one workspace.
                03
                API & integrations
                Connect melabel to your existing distribution, finance, or reporting stack via our full API.
                04
                Dedicated account
                A named contact who knows your catalog, your team, and your release calendar.
                About MEINC

                15 years at the intersection
                of music and product.

                Mushroom Entertainment Inc. (MEINC) is a music business technology company building the operating system for independent artists and labels — spanning distribution, AI, analytics, and promotion. Founded at the intersection of two disciplines that rarely meet well — senior product design and working musicianship — we build from inside the industry.

                The same expertise that ships melabel is available as a service to music-tech companies who want to move faster and design better.

                Get started

                Your music business
                just found its workspace.

                Whether you're running a label, building music-tech, or looking for a strategic partner — we want to talk.

                Get in touch →Our Portfolio